Hyatt Ongoing All Luxury Development By Europe, Africa & Middle East

Hyatt recently shared details of its planned growth trajectory through 2024 and beyond across Europe, Africa and the Middle East, highlighted by a record year of deal signings in 2023.

The brand has a record portfolio of 127,000 rooms worldwide at the end of 2023, with key markets such as Spain, the UK, Italy, Portugal and Greece accounting for almost 40% of the company’s existing rooms. Hyatt portfolio.

The Hyatt brand’s strategic growth includes plans for AluaSoul Costa Adeje, which will be an Inclusive Collection resort located in Tenerife, the largest of Spain’s Canary Islands, and for Palace de Muro, which will be a Destination by Hyatt property in the historic town of Alcúdia, Majorca. by the end of 2024.

These latest planned projects in Spain, under Stoneweg ownership, add to another record year of growth for the Hyatt brand in the region.

About the new properties

AluaSoul Costa Adeje, a 226-room resort, will open its doors in the last quarter of the year following an extensive renovation. The Inclusive Collection property is located on the beaches of the Adeje coast, south of Tenerife, and is ideal for guests looking for a fun-filled vacation.

The Palace de Muro, which will be a Destination by Hyatt property opening in 2024, offers an oasis of tranquility for those looking to relax on the beaches near the Albufera Natural Park. The 184-room resort is located on Muro Beach, Alcudia Bay, where guests are offered the ultimate indulgence, tailored to their every need. Both properties are being renamed following a multi-property collaboration with Stoneweg.

“The all-inclusive segment continues to gain popularity among our key stakeholders and generates strategic growth opportunities in the EAME region,” said Javier Coll, global head of growth, Hyatt Inclusive Collection, Hyatt. “The Inclusive Collection, the world’s largest portfolio of luxury all-inclusive resorts, is a leader in all-inclusive with unique brands for diverse needs and occasions. Our planned openings in 2024 in existing markets like Spain and Greece, as well as new markets like Portugal, underscore our commitment to growing our brands with intention in the markets that matter most to guests, customers and the owners.

Additional openings for 2024

Hyatt’s growth in 2024 and beyond is enhanced by an EAME pipeline of more than 70 properties spanning the Hyatt brand’s distinct collections.

Properties in the Timeless Collection offer the comforts of home with a consistently elevated experience. 2024 will see significant expansion, including the addition of two properties to the Park Hyatt brand, strengthening our brand presence in key key markets.

This expansion follows the notable opening of Park Hyatt Marrakech in December 2023. Additionally, select service brands Hyatt House and Hyatt Place continue to drive Hyatt’s entry into secondary markets. 2024 openings include:

  • Hyatt House Leeds and Hyatt Place Leeds
  • Park Hyatt Johannesburg
  • Park Hyatt London River Thames

Boundless Collection hotels feature world-class offerings and compelling experiences designed to excite and inspire, including four Thompson Hotels properties, including the recently opened Thompson Madrid:

  • Thompson Rome
  • Thompson Seville
  • Thompson Vienna

The Inclusive Collection’s luxury all-inclusive resorts offer immersive and elevated experiences. The collection is set to expand with notable entries in major tourist destinations including:

  • Dreams Madeira Resort, Spa & Marina
  • Zoëtry Halkidiki Resort & Spa

For more information about Hyatt hotels, please visit:

About author


Daniyal is an accomplished travel blogger boasting two years of extensive experience. Proficient in captivating narratives, Daniyal unveils the allure of undiscovered destinations and divulges insights into everything regarding traveling. Beyond the prose, he serves as the editorial architect, seamlessly incorporating editing finesse, SEO mastery, and strategic content deployment to ensure a sophisticated and enriching online travel experience.
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