Global Expansion Strategy: Four Seasons’ Journey Towards Worldwide Growth


Four Seasons is leveraging key market opportunities and its leadership in luxury service to chart an ambitious path that builds on its legacy of strength.

Four Seasons is intentionally expanding with a guest-centric mindset, expanding its core hotel and resort business, expanding its residential portfolio and focusing on exceptional luxury travel such as the new Four Seasons Yachts venture.

“Building on Four Seasons’ industry leadership, our vision is to become the most sophisticated luxury residential real estate and hospitality brand through authentic and unparalleled service experiences,” said Alejandro Reynal, President and CEO of Four Seasons. “The key to our success is and remains our employees and our culture. This will continue to guide us as we continue to build on the Four Seasons legacy of authentic, no-strings-attached care that we are known for.”

Global hotel growth

Four Seasons is expanding its global presence by investing in its current portfolio of 128 hotels and resorts in 47 countries.

With a robust and focused development pipeline of more than 50 hotels and resorts in various stages of planning and development, Four Seasons is strategically expanding into key destinations that will further strengthen the company’s position as a global leader in luxury hospitality.

In the coming years, upcoming portfolio additions include:

  • a resort in Cabo San Lucas on the southern shores of Mexico’s Baja peninsula with sparkling ocean views
  • a 16th-century hotel revitalization on Colombia’s Caribbean coast in the historic city of Cartagena
  • the fourth Four Seasons property in Morocco with a waterfront hotel in Rabat within the historic Kasr al Bahr palace
  • two hotels in China showcasing the unique character of world-class cities, Dalian and Hangzhou
  • a fourth Four Seasons Hotel in Japan, with a 49-storey mixed-used development project in Osaka.

The brand will also open a resort in Mallorca and transform the iconic Hotel Formentor into a Four Seasons experience. Opening his first property in Melbourne, situated in the world’s largest vertical garden; Open a unique private island on Caye Chapel in Belize with overwater bungalows; Marking a highly anticipated return to Shanghai with a new city center hotel and continuing growth in Italy with developments in Venice, Puglia and beyond.

In addition to new openings, Four Seasons continues to expand hotels and resorts across its global portfolio, each with distinctive, locally relevant design and experiences that connect guests and residents with the location’s unique heritage and culture.

A new culinary chapter

Sowohl für internationale Reisende als auch für lokale Gemeinschaften stellen Restaurants und Bars das wichtigste Tor zur Four Seasons-Welt und ein Schlüsselelement des luxuriösen Gastfreundschaftserlebnisses dar.

Four Seasons verfügt über die höchste Anzahl an Michelin-Sternen unter allen Luxus-Gastgewerbemarken und ist auf die Exzellenz, Leidenschaft und Innovation seiner unglaublichen kulinarischen Meister zurückzuführen. Gemeinsam haben Four Seasons und seine ausgewählten Küchenpartner mehr als 600 Geschäfte mit einem originellen Konzept geschaffen, das den Stil und Charakter jedes einzelnen Standorts widerspiegelt.

From yachts to jets

Demand for the Four Seasons Private Jet Experience continues to grow and the number of repeat trips aboard the brand’s bespoke luxury aircraft is at an all-time high. With more than eight itineraries per year, Four Seasons’ air and ground support transports guests to amazing destinations.

The 2024 itineraries include Easter Island to the lost city of Petra on Ancient Explorer, Kyoto to the Serengeti on International Intrigue and Machu Picchu to Antarctica on Unchartered Discovery.

From air to sea, Four Seasons Yachts embarks on its maiden voyage, scheduled to set sail in late 2025. First announced in September 2022, the first ship will bring Four Seasons’ signature service to the high seas on board a vessel that goes beyond the range of dimensions, amenities and staff-to-guest ratios currently available on the market.

For those looking to explore popular destinations behind the wheel of exquisite luxury vehicles, the Four Seasons Drive Experience continues to celebrate the best road trips in Tuscany, the Alps and Napa Valley.


About author


Daniyal is an accomplished travel blogger boasting two years of extensive experience. Proficient in captivating narratives, Daniyal unveils the allure of undiscovered destinations and divulges insights into everything regarding traveling. Beyond the prose, he serves as the editorial architect, seamlessly incorporating editing finesse, SEO mastery, and strategic content deployment to ensure a sophisticated and enriching online travel experience.
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