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Destination DC Select DCI as Canadian PR Agency

Destination DC, the official destination marketing organization for Washington, D.C., has selected Development Counselors International (DCI) as the official public relations agency in Canada effective January 16, 2024.

The collaboration aims to raise the profile of Washington, DC as a leading destination among Canadian audiences. Destination DC has a long-standing retail presence in Canada and will now participate in raising awareness in this market for the first time.

“We are pleased to announce our partnership with DCI as we intensify our efforts to attract Canadian visitors to Washington, DC,” said Elliott L. Ferguson, II, President and CEO of Destination DC. “As we focus on increasing the number of international visitors due to the economic impact on the local economy, DCI’s expertise will be instrumental in promoting the unique attractions and cultural richness of Washington, D.C. and further enhance our connection with Canadian travellers.”

Siobhan Chretien, Senior Director of DCI Canada, shared her excitement about the partnership and added, “It is an honor for DCI to be selected as the DC Destination PR Agency of Record in Canada.” Washington, DC is a dynamic and fascinating destination. and we would like to share his stories with the Canadian market. Our team is committed to leveraging our expertise in tourism promotion to generate awareness and interest in the unparalleled experiences Canadian travelers can enjoy in Washington, D.C. to expect.”

A new chapter in Canada

With 45% of Canadians planning a trip to the United States in the next 12 months*, focusing on this key market presents a critical opportunity for Washington, DC, to increase the number of visitors from Canada.

“Working with DCI marks a new chapter in our commitment to the Canadian market,” said Theresa Belpulsi, senior vice president, tourism, sports and visitor services at Destination DC. “Canada is the largest international market for visits to the United States*, so there is great excitement in strengthening our relationships with Canadian travelers. Building on our business efforts in Canada, we are now excited to expand our reach with tailored PR initiatives aimed at sharing the unique experiences that can only be found in Washington, D.C. finds.

The new strategic relationship highlights both organizations’ commitment to promoting tourism and fostering positive relationships between the Canadian market and Washington, D.C. and its local businesses.

The work will focus on implementing innovative PR and media relations strategies to highlight the destination’s unique offerings and increase visitor numbers from Canada.

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Daniyal is an accomplished travel blogger boasting two years of extensive experience. Proficient in captivating narratives, Daniyal unveils the allure of undiscovered destinations and divulges insights into everything regarding traveling. Beyond the prose, he serves as the editorial architect, seamlessly incorporating editing finesse, SEO mastery, and strategic content deployment to ensure a sophisticated and enriching online travel experience.
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